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Business-to-business marketing

This page is regarded as a Business to Business (B2B) Menu. This page looks at B2B problems below. Some problems are still in process.

1. B2B definition
Business-to-business commerce includes a broad range of inter-company transactions.
Read more: B2B definitions

2. Differences between B2B and B2C marketing
2.1 Sales and purchase volume:
B2B: large
B2C: small

2.2 Number of buyers:
B2B: small (few buyers)
B2C: large (many buyers)

2.3 Size of each buyer:
B2B: large
B2C: small
...
(Read more size of each buyer in process)

3. Who are B2B customers?
3.1 Commercial enterprises
3.2 Government bodies
3.3 Institutions
...
(Read more Who are B2B customers? in process)

4. What are demand characteristics of B2B market?
(in process)

5. What are purchasing/buying characteristics of B2B market?
(in process)

6. B2B Buying decision-making process
(in process)

7. Roles in the buying process
(in process)

8. The buying center
(in process)

9. Buying criteria
(in process)

9. The change of supply chains
(in process)

10. Business to business sales
(in process)

11. B2B services marketing

12. Online B2B market

13. B2B companies

14. B2B examples